The Marketing Department: What Not to Do

As I reviewed my proposed outline for what has turned into a 7-part series on book marketing, I realized I’m heading into the weeds with my Book Business series. I’m going to head myself off at the pass and move on to other topics for two main reasons: This is supposed to be a series […]

Gaming the System

Recently, one of my social media feeds spit out this article, which details how certain members of the indie author community are gaming the Amazon Kindle Unlimited system and other Amazon ranking systems to their unfair advantage. It’s no surprise that people try to work the system. Traditional publishers have been doing that literally forever with the […]

The Marketing Department: Giveaways and Sales (Part 4)

The Marketing Department Giveaways and Sales If you opted to enroll your book in KDP Select, you are entitled to 7 days worth of giveaways or sales every quarter. KDP Select Giveaways Enrolling a book in KDP Select gives you the opportunity to run a Free Book Promotion, where readers worldwide can get your book […]

The Marketing Department: How to Build an Email List (Part 3)

The Marketing Department How (and Why) to Build an Email List One of a writer’s greatest pleasures is sharing her book with readers. But how does one reach those elusive readers? Well, social media, of course. Unfortunately, social media has limitations. Even though people opt in to your pages and feeds, it’s still not the […]

The Marketing Department: Action-Movie Marketing (Part 2)

The Marketing Department: Action-Movie Marketing Every author’s goal is to make their books visible to the widest audience possible, but the simple fact is that not every reader will be interested in every book. Therefore, some level of marketing focus is needed. Stop Pray-and-Spray Marketing Have you ever watched an action movie from the 1980s? […]