Book Business

The Marketing Department: What Not to Do

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As I reviewed my proposed outline for what has turned into a 7-part series on book marketing, I realized I’m heading into the weeds with my Book Business series. I’m going to head myself off at the pass and move on to other topics for two main reasons: This is supposed to be a series […]

Publishing Fear Free

Gaming the System

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Recently, one of my social media feeds spit out this article, which details how certain members of the indie author community are gaming the Amazon Kindle Unlimited system and other Amazon ranking systems to their unfair advantage. It’s no surprise that people try to work the system. Traditional publishers have been doing that literally forever with the […]

Book Business

The Marketing Department: How to Build an Email List (Part 3)

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The Marketing Department How (and Why) to Build an Email List One of a writer’s greatest pleasures is sharing her book with readers. But how does one reach those elusive readers? Well, social media, of course. Unfortunately, social media has limitations. Even though people opt in to your pages and feeds, it’s still not the […]