The Marketing Department (Part 1)

Posted on Leave a commentPosted in Book Business, Book marketing, Business Basics for Authors, Online Book Marketing, Publishing Fear Free

The Marketing Department When it comes to book marketing, writers usually have one of two possible reactions: Extreme Digust Extreme Exuberance Both can be equally bad. Extreme Disgust: Write, Publish, and Hope for the Best Writers who fall into the first category of Extreme Disgust just want to write, publish, and hope for the best. They […]

Death Benefits Is Back on BN

Posted on 2 CommentsPosted in Death Benefits, Online Book Marketing, Publishing Fear Free, self-publishing

When it comes to book sales–and several other things, like calories and weight loss–I try to look at everything in terms of numbers. Numbers are not emotional; they’re not about feelings. They’re just numbers. Facts. If I normally eat a 2,000 calorie diet and switch to a 1,500 calorie diet, I will decrease my weight […]