New Twitter Functions: Use Them to Your Advantage

I’ve always said that Twitter was one of my most important marketing tools, and I could have been doing better lately. Here are some tips on using some new Twitter functions: The Number One Mistake Everybody Makes on Twitter from Gary Vaynerchuk

Decoding Marketing Advice

So far this year, various self-publishing experts have recommended the following courses of action for garnering success in the indie publishing industry: 1. Don’t buy advertising. I wrote a post about it here. J. A. Konrath, Mark Coker of Smashwords, and Dean Wesley Smith all advise against spending money on ads. 2. Don’t create an […]

Death Benefits Is Back on BN

When it comes to book sales–and several other things, like calories and weight loss–I try to look at everything in terms of numbers. Numbers are not emotional; they’re not about feelings. They’re just numbers. Facts. If I normally eat a 2,000 calorie diet and switch to a 1,500 calorie diet, I will decrease my weight […]

Sales Myths and Conundrums

Why do some books sell and others remain stagnant? And how do sales cycles work? And what’s the deal with Kindle Select? Is it worth it? Everyone with a stake in the publishing world has been trying to figure these things out. Now that I’m a seasoned self-publisher–ha! I’ve only been at this a year–I […]

The Experiment Continues

Last Wednesday, I offered Death Benefits free on Kindle, and despite the fact that the giveaway actually began five hours late, it turned into my largest yet. Because it was book 2 in my series, I expected a slight improvement in the sales of Absolute Liability, but I didn’t anticipate the jump it took, going […]