The Marketing Department: What Not to Do

As I reviewed my proposed outline for what has turned into a 7-part series on book marketing, I realized I’m heading into the weeds with my Book Business series. I’m going to head myself off at the pass and move on to other topics for two main reasons: This is supposed to be a series […]

The Finance Department: Federal Income Taxes (Part 4)

Federal Income Taxes: Standard Deductions vs. Itemized Deductions (AKA How Not to Commit Fraud) The Finance Department (Part 4) As you can see from the chart above, your book business falls under your personal income tax umbrella, but let’s break it down even further. Itemized vs. Standard Deductions When you file your personal income taxes, […]

The Finance Department: Federal Income Taxes (Part 3)

Federal Income Taxes: Profit, Loss, and Write-offs The Finance Department (Part 3) If your book business earned $1,000 this year (aka profit or income) and you spent $1,000 on your business’s expenses (book creation, marketing, office supplies, etc.) (aka loss or expenses), how much do you owe in federal income taxes? $0. Why? Because your business […]

The Finance Department: Federal Income Taxes (Part 2)

Federal Income Taxes: Schedule C and Quarterly Payments The Finance Department (Part 2) In the US Federal Income Tax system, there are two paths of taxation: personal and business. Most indie publishers operate as sole proprietorships, which fall under personal income taxes (not business or corporate as one might think). Essentially, indie publishers are self employed, […]

The Design Department (Part 3)

Typesetting Paperbacks The Design Department (Part 3) The main difference between formatting an ebook and typesetting a print book is the ability of the text to reflow. A printed book is static. Once you place an item, it never moves. You have ultimate design control from the title page to every single word break. You […]