When it comes to book sales–and several other things, like calories and weight loss–I try to look at everything in terms of numbers. Numbers are not emotional; they’re not about feelings. They’re just numbers. Facts.
If I normally eat a 2,000 calorie diet and switch to a 1,500 calorie diet, I will decrease my weight by 1 pound per week. Looking at diet in terms of numbers takes out the emotional factor for me. It’s just mathematics.
I try to look at book sales the same way. If I sell 100 books at Store X and 1 at Store Y, I have reached more readers and earned more money at Store X. Therefore, Store X provides me both greater readership and more profit. As a result, I can either focus my attention on the profitable store or I can try to increase my visibility at Store Y.



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