The Marketing Department: What Not to Do August 6, 2018 As I reviewed my proposed outline for what has turned into a 7-part series on book marketing, I realized I’m heading into the weeds…
The Marketing Department: Giveaways and Sales (Part 4) July 9, 2018 The Marketing Department Giveaways and Sales If you opted to enroll your book in KDP Select, you are entitled to 7 days worth of…
The Marketing Department: How to Build an Email List (Part 3) May 21, 2018 The Marketing Department How (and Why) to Build an Email List One of a writer’s greatest pleasures is sharing her book with readers. But…
The Marketing Department: Action-Movie Marketing (Part 2) May 16, 2018 The Marketing Department: Action-Movie Marketing Every author’s goal is to make their books visible to the widest audience possible, but the simple fact is…
The Marketing Department (Part 1) April 16, 2018 The Marketing Department When it comes to book marketing, writers usually have one of two possible reactions: Extreme Digust Extreme Exuberance Both can be…