The Marketing Department How (and Why) to Build an Email List One of a writer’s greatest pleasures is sharing her book with readers. But how does one reach those elusive readers? Well, social media, of course. Unfortunately, social media has limitations. Even though people opt in to your pages and feeds, it’s still not the […]
The Marketing Department: Action-Movie Marketing Every author’s goal is to make their books visible to the widest audience possible, but the simple fact is that not every reader will be interested in every book. Therefore, some level of marketing focus is needed. Stop Pray-and-Spray Marketing Have you ever watched an action movie from the 1980s? […]
The Marketing Department When it comes to book marketing, writers usually have one of two possible reactions: Extreme Digust Extreme Exuberance Both can be equally bad. Extreme Disgust:Â Write, Publish, and Hope for the Best Writers who fall into the first category of Extreme Disgust just want to write, publish, and hope for the best. They […]
Federal Income Taxes: Standard Deductions vs. Itemized Deductions (AKA How Not to Commit Fraud) The Finance Department (Part 4) As you can see from the chart above, your book business falls under your personal income tax umbrella, but let’s break it down even further. Itemized vs. Standard Deductions When you file your personal income taxes, […]
Federal Income Taxes:Â Profit, Loss, and Write-offs The Finance Department (Part 3) If your book business earned $1,000 this year (aka profit or income) and you spent $1,000 on your business’s expenses (book creation, marketing, office supplies, etc.) (aka loss or expenses), how much do you owe in federal income taxes? $0. Why? Because your business […]