Book Business

The Marketing Department: How to Build an Email List (Part 3)

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The Marketing Department How (and Why) to Build an Email List One of a writer’s greatest pleasures is sharing her book with readers. But how does one reach those elusive readers? Well, social media, of course. Unfortunately, social media has limitations. Even though people opt in to your pages and feeds, it’s still not the […]

Book Business

The Marketing Department (Part 1)

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The Marketing Department When it comes to book marketing, writers usually have one of two possible reactions: Extreme Digust Extreme Exuberance Both can be equally bad. Extreme Disgust: Write, Publish, and Hope for the Best Writers who fall into the first category of Extreme Disgust just want to write, publish, and hope for the best. They […]