Every now and then, I like to reevaluate my use of social media and websites. With the speed that technology changes–Hello, Snapchat!–I probably need to do it more often.
This little musing on social media goes hand in hand with my writing process experimentation (trying to write more efficiently and make the best use of my writing time). If I’m writing, I want it to be something that my target audience will read and truly enjoy. I’m not sure this blog is getting that job done. What’s more, I couldn’t find many author blogs that seemed reader-oriented. Can anyone point me in the right direction?
This leads me to wonder if my writing time might not be better spent working on novels and not on blogging.
All the social media marketing types hype author blogs. You have to have one in order to reach readers. But my blog reaches other indie authors, not readers. That’s not necessarily a bad thing, especially if my goal was to reach out to other writers and share info. That was part of my original goal.
Now my goal has changed. I want to focus on reaching readers.
Yes, writers also read, but from what I can tell about my site use, it seems that people just pop in occasionally–very occasionally no matter how often I update–for some publishing news or writing process tips. I don’t know that I’m driving interest to my books using this blog format.
I want to write something that interests my target audience: those who read my novels. These people may or may not be interested in writing one themselves. Much as I enjoy composing the occasional blog post, I’d rather be writing fiction, and fiction is the thing that interests my target audience.
Basically, I have no idea how to reach readers in a blog format. I understand how it works on Twitter and Facebook, but I need help figuring out what readers want to see on an author’s blog.
Do non-writing readers even care about an author’s blog? It won’t hurt my feelings if the answer is no. I am pretty sure non-writers aren’t looking for tips on how to write more efficiently or what’s going on in the publishing world.
Do I share tidbits from my real life journal-style? Do you want to know that we are painting our main living area a new color? Agreeable Grey, if you’re curious. I haven’t decided whether or not I find it agreeable. Do you want to know that my cat has been murdering small woodland creatures?
Or that I’m watching Supernatural for the first time and loving it?
But I’m not trying to be a home decorating blogger or a wildlife conservation blogger or a TV critic. I’m trying to write fun books that provide meaning and distraction in a sometimes overwhelming world. I want to put my time where readers want it.
And I’m not sure it’s in writing rambling blog posts like this one.